Affichomanie

Museum der Moderne, Salzburg

NOW CLOSED

Toulouse-Lautrec and the Poster around 1900

Around 1900, the poster was not only established as an effective advertising medium, it was also widely recognized as a new art form. The founding of numerous societies for poster art attests to the rampant “affichomanie” or “poster frenzy” of the time. Artists created posters to advertise any imaginable product: from coffee, tobacco, and automobiles to exhibitions, journals, and cabaret performances. Read more.

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